The global ovulation testing kits market size is anticipated to reach USD 4.85 billion by 2030, according to a new report by Grand View Research, Inc., growing at a CAGR of 6.84% from 2023 to 2030. Increasing investments by key players in the market for R&D aimed at reducing the cost of ovulation testing kits are increasing opportunities within the industry.

The market is witnessing growth owing to the increasing prevalence of gynecological disorders and infertility. In addition, increasing awareness of family planning is anticipated to further boost the market. According to the National Library of Medicine, an estimated 218 million women of reproductive age in low- and middle-income countries have an unmet need for modern contraception. Thus, the use of ovulation testing kits has become increasingly common among couples trying to conceive and those practicing natural family planning.

The rising infertility rate leads to a greater demand for ovulation kits as couples and individuals facing fertility issues often turn to these kits to track their ovulation and improve their chances of conception. For instance, according to WHO, in 2023, approximately 17.5% of the global adult population, or roughly 1 in 6 individuals, is affected by infertility, increasing the need to enhance accessibility to affordable and high-quality fertility care. The rising infertility rate has a direct and positive impact on the demand for ovulation kits, making them an essential tool for individuals and couples facing fertility challenges.

Moreover, market participants are given significant opportunities due to the increasing sales of ovulation tests online. These testing kits are readily available at nearby drug stores, as over-the-counter products, simplifying their marketing to online retailers. These products can be easily purchased from various online platforms such as Amazon, Flipkart, and Walmart. In addition, market participants are actively implementing strategies to sell ovulation testing equipment through their business websites. For instance, Modern Fertility has launched dedicated online stores to sell its products. It is anticipated that these developments will continue to evolve and drive the growth of the market.

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Ovulation Testing Kits Market Report Highlights

  • Based on product, the urine ovulation test segment dominated the market with a maximum revenue share of 47.2% in 2022. The growth is attributed to the increasing usage of ovulation prediction kits and the widespread availability of over-the-counter test kits for at-home use

  • Based on distribution channel, the pharmacies and drugstores segment dominated the market with a maximum share of 38.9% in 2022. Furthermore, the e-commerce segment is anticipated to register the fastest CAGR of 7.10 during the forecast period

  • North America dominated the market in 2022 with a revenue share of around 38.20%. The market growth is attributed to the adoption of digital ovulation test kits and the increasing prevalence of fertility issues. The market is expected to witness higher demand due to advancements in digital ovulation test kits as well

  • In July 2023, 2San, a provider of self-diagnostic tests, formed a partnership with Proov to make their unique at-home fertility tests available in specific Hy-Vee stores located across eight states in the Midwest

  • In April 2021, actor Jordana Brewster collaborated with Clearblue to promote awareness about the difficulties associated with conception and women's fertility through the Real Talk with Conceivinghood Campaign

Ovulation Testing Kits Market Segmentation

Grand View Research has segmented the global ovulation testing kits market based on product, distribution channel, and region.

Ovulation Testing Kits Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Urine Ovulation Test

    • Test Strip Type

    • Cassette Type

    • Midstream Type

  • Digital Ovulation Test

  • Saliva Ovulation Test

Ovulation Testing Kits Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets and Supermarkets

  • E-Commerce

  • Pharmacies and Drugstores

Ovulation Testing Kits Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Sweden

    • Norway

    • Denmark

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait

List of Key Players in the Ovulation Testing Kits Market

  • Swiss Precision Diagnostics GmbH

  • Proov

  • Easy@Home Fertility

  • Ro

  • Piramal Healthcare

  • Wondfo

  • Accuquik

  • Fairhaven Health

  • PREGMATE

  • Runbio Biotech Co. Ltd.

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About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.